Our story
About Just The Strip: Waxing Aftercare Made by a Licensed Esthetician
Just The Strip is a family owned waxing aftercare brand founded in 2020 by Tawnya Fornerod, a licensed esthetician with almost 25 years of waxing experience. We make ingrown hair serums, nourishing oils, a pH balanced body wash, and professional waxing supplies for estheticians, waxers, sugarists, and their clients, and many of our products are made in small batches in the hills of Southern Oregon's Rogue Valley.
Meet the founder
Meet Tawnya
I am a licensed esthetician, and I have been waxing for almost 25 years. I started in a salon, opened a spa with my parents, and in 2013 my husband Roeland and I opened Wax & Lash in Denver, a waxing, lash lift, and brow lamination studio that has now been open for almost 13 years and grown to two locations. Somewhere in those years I stopped being able to find the aftercare I wanted to send clients home with. Everything was either harsh, overpriced, or dressed up in packaging that made a Brazilian feel like a medical event. So in 2020 I made my own, and Just The Strip was born.
What we make
What Just The Strip is
Just The Strip is a family owned, esthetician owned waxing aftercare and skincare brand based in Southern Oregon's Rogue Valley. We make a three step post wax routine, ingrown hair serums, nourishing oils, soft waxes and pre and post waxing oils for the treatment room, and a lash lift and brow lamination system, and we sell them two ways: to licensed waxers, sugarists, estheticians, and salon owners across the United States at PRO pricing, and directly to the clients who use them at home. Pros are the heart of our business, and every product we make has been used on real clients at Wax & Lash before it ever went on sale.
Where it comes from
How our products are made
Many of our products are made by us, in small batches of a few hundred units at a time, in Southern Oregon. We are actively working to move more of our line to US manufacturing because it matters to us and to the pros who carry our products. When something is made here, we say so on the product page, and when it is not yet, we say that too.
Made by us in Southern Oregon
Made for us in the USA
Made for us by partners overseas
You can request the safety data sheet for any of our products on our Safety Data Sheets page.
What we believe
Honest, affordable, and built for our community
Honest
We are honest about what our products do and do not do, we list every ingredient, and we never pay for reviews.
Affordable
We keep our pricing fair, because a pro should be able to retail our products at a real margin and a client should be able to afford to use them every day.
Community
We would rather build a long relationship with a waxer who is just opening their first room than buy a moment of attention. The pros who carry Just The Strip are our community, and we treat them that way.
Get in touch
Where to find us
Just The Strip is owned and operated by Strip LLC in Gold Hill, Oregon, and every order ships from here. If you are a licensed professional, our For the Pros Only collection is where to start, with no application and no login, and our PRO Resource Center has the price list, lash lift and brow lamination protocols, reseller guide, safety data sheets, and product photos in one place. If you have a question about a product, a client, or how to fit aftercare into your service, email hello@justthestrip.com or call 303-319-5056, and you will get an answer from someone who has done the service.
Questions, answered