What Aftercare Should a Waxing Studio Stock for Gift Season?
By Tawnya Fornerod, founder of Just The Strip and a licensed esthetician of almost 25 years who owns multiple waxing studios.
The best waxing aftercare products for estheticians to stock for gift season are the ones your clients already love from your treatment room, gathered into easy pairings: Simply Pure Body Wash with Smooth Operator or Truth Serum and a Nourishing Oil for a complete smooth skin gift, a Sugar Body Scrub with Exfoliating Gloves or a Silicone Cactus Scrubber for a shower ritual, and Brow and Lash Conditioning Oils together for your lash and brow guests. Bought as PRO 3 Packs at half of retail, every product that sells from your shelf at our retail price earns about a 100% return on what you paid.
Gift season is one of my favorite times of year in a waxing studio, because the people who trust you with their skin are looking for something thoughtful to give. Just The Strip is family owned and esthetician created, many of our products are made by us in small batches in the hills of Southern Oregon, and we are bringing as much of our manufacturing as we can to the United States, so every bottle on your shelf is one you can stand behind.
What are the best waxing aftercare products for estheticians to stock for the holidays?
The best holiday shelf is built from what already works in your room, and our soft touch velvet boxes and bottles look like a gift before anyone adds a ribbon. Many people on your clients' gift lists shave as often as they wax, so lead with products that work after every kind of hair removal. Smooth Operator, Truth Serum and our Nourishing Oils go on right after waxing, sugaring or shaving and every day after that, and Simply Pure Body Wash is designed for everybody, men, women and children alike.
Which aftercare gift pairings are easiest to put together?
The Smooth Skin Routine is the heart of the shelf: Simply Pure Body Wash to cleanse, Smooth Operator or Truth Serum to help prevent ingrown hairs, and a Nourishing Oil to finish. It is the same three step routine we teach in our own studios, and our post on what aftercare to sell to your waxing clients explains how to choose the right serum for each guest.
The Shower Ritual pairs a Sugar Body Scrub in Plain Jane, Dreamsicle or Slow Your Roll with Exfoliating Gloves or a Silicone Cactus Bikini and Body Scrubber. Plain Jane has no added fragrance and a touch of tea tree and copaiba, Dreamsicle is a creamy orange scent and Slow Your Roll uses real lavender oil. Remind every gift buyer that scrubs, gloves and the scrubber wait 24 to 48 hours after hair removal, then become a ritual two or three times a week.
The Gentle Gift brings together Truth Serum, Simply Pure Body Wash and Plain Jane Nourishing Oil. Truth Serum is acid free with no added fragrance, Simply Pure is pH balanced and fragrance free, and Plain Jane is our nut free oil, so this is the routine we recommend for sensitive skin and during pregnancy and nursing, with a gentle reminder to check with a doctor.
The Lash and Brow Pair sets Brow Conditioning Oil beside Lash Conditioning Oil, both made by us in small batches in Southern Oregon. The brow oil stays on the brows, the lash oil is for natural and lifted lashes rather than extensions, and both contain sweet almond oil, so skip this pair for anyone with a tree nut allergy.
The Little Extras are the pieces that live beside the register. A pair of Exfoliating Gloves in a surprise color, a small Silicone Cactus Scrubber in pink or turquoise, or a single 1 oz Nourishing Oil makes a sweet stocking stuffer or a thank you for a friend.
How do PRO 3 packs work for a holiday retail shelf?
Every PRO 3 pack holds three full size retail products in the same packaging your clients see on the shelf, priced at half of retail, so you can build gift pairings straight from your order. A Simply Pure Body Wash 3 pack, a Truth Serum 3 pack and a Nourishing Oils 3 pack make three Smooth Skin Routines, while a Sugar Body Scrub 3 pack with an Exfoliating Gloves 3 pack or a Silicone Cactus Scrubber 3 pack fills a row of Shower Rituals, and lash and brow artists can do the same with the Brow Conditioning Oil 3 pack and the Lash Conditioning Oil 3 pack. Our post on how estheticians buy waxing aftercare wholesale walks through ordering, and the PRO Reseller Guide explains ways to sell without holding inventory.
How do shelf talkers and product info cards help sell gifts?
In the busiest weeks of the year, a shelf talker speaks for you while you are with a client. Our Product Info Cards and Shelf Talkers are 4 by 6 inch cards that introduce one product in a few friendly sentences, sold in packs of 25 for Smooth Operator, Truth Serum, Nourishing Oils, Simply Pure Body Wash, Brow Oil and Lash Oil. Frame one beside each pairing, then tuck the matching card into the gift bag so the person who opens it knows exactly how to use it. Our Waxing, Lash Lift, and Brow Lamination Aftercare Cards and our trifold brochure round out the set.
Can a vajacial become part of your holiday retail plan?
A vajacial is a facial for the bikini area, and our Vajacial Kit brings Simply Pure Body Wash, Truth Serum or Smooth Operator, a small Silicone Cactus Scrubber and Plain Jane Nourishing Oil to the treatment room. Every product in it is also sold at retail, so the service doubles as a lovely product demonstration, and the Silicone Cactus Scrubber 3 pack lets you send a scrubber home with every vajacial client. Whether you perform it right before a wax or book it on its own day is your call as the professional.
How do you talk about aftercare gifts at checkout?
Gift conversations are the easiest retail conversations of the year, because helping a guest find something for someone special never feels like selling. One warm question at checkout is enough, something like, "Is there anyone on your list who would love the oil we used on you today?" From there, point to the pairing that fits, mention that the routine works after shaving too, and tuck a product info card into the bag.
Frequently Asked Questions
What waxing aftercare makes a good gift for someone who does not wax?
Smooth Operator, Truth Serum, Nourishing Oils and Simply Pure Body Wash all work after waxing, sugaring or shaving, so the three step routine makes a thoughtful gift for anyone who removes hair, men and women alike. A Sugar Body Scrub with Exfoliating Gloves or a Silicone Cactus Scrubber is a lovely shower gift too.
How much can a studio earn selling PRO 3 packs during gift season?
PRO 3 packs are priced at half of retail, so every product you sell at our retail price earns about a 100% return on what you paid for it. Each 3 pack holds three full size retail products in the same packaging your clients see on the shelf.
Which gift pairing is best for sensitive skin or for clients who are pregnant or nursing?
Truth Serum, Simply Pure Body Wash and Plain Jane Nourishing Oil make a gentle, nut free routine. Truth Serum is acid free with no added fragrance and is the serum we recommend during pregnancy and nursing, so pair it with a reminder to check with a doctor.
Can Brow Conditioning Oil and Lash Conditioning Oil go in the same gift?
Yes, they make a lovely pair. Brow Conditioning Oil stays on the brows, Lash Conditioning Oil is for natural and lifted lashes rather than extensions, and both contain sweet almond oil, so skip this pairing for anyone with a tree nut allergy.
Do you have shelf talkers for a holiday retail display?
Yes. Our Product Info Cards and Shelf Talkers are 4 by 6 inch cards sold in packs of 25 for Smooth Operator, Truth Serum, Nourishing Oils, Simply Pure Body Wash, Brow Oil and Lash Oil, made to sit in a frame beside each product or to tuck into the bag with every purchase.
Make this your most beautiful shelf yet
A holiday shelf filled with aftercare you trust lets the care you give on the treatment table travel home in a gift bag. Pros will find every PRO 3 pack and the Vajacial Kit in For the Pros Only, with the price list, reseller guide and printables waiting in the PRO Resource Center, and shoppers can find the whole routine in our Waxing Aftercare Products collection. If you would love help planning your gift shelf or would like to ask about pro samples, reach out to us at hello@justthestrip.com.
