Face, Body, and Hair

One gentle wash for everywhere, including intimate skin.

pH Balancing

Close to your skin's natural pH, so it cleans without stripping.

Rich Lather, Bubble Bath Too

Creamy foam from gentle sugar based cleansers.

Fragrance Free and Sulfate Free

No fragrance, SLS, SLES, parabens, or nuts.

Soft pastel feathers in pink, green, blue, and yellow from the Just The Strip brand design Soft pastel feathers in pink, green, blue, and yellow from the Just The Strip brand design

Why Simply Pure is the pH balanced body wash for after waxing and sugaring

Simply Pure is for anyone whose skin feels tight, itchy, or bumpy after hair removal, and for anyone who simply wants one gentle wash for the face, body, hair, and intimate skin. It was created by Tawnya Fornerod, a licensed esthetician with almost 25 years of waxing experience who owns multiple waxing studios, after watching clients undo a great service at home with scented, sulfate heavy soap. It was used on real clients before it was ever sold, and it is the first step of the same three step routine our serums and oils were built around.

Complement your routine:

Smooth Operator Care Essential Smooth Operator Care Essential

Smooth Operator

Just The Strip Truth Serum Acid Free Ingrown Hair Serum in a white glass bottle beside its box Just The Strip Truth Serum Acid Free Ingrown Hair Serum in a white glass bottle beside its box

Truth Serum

Slowyourroll Skin Care Oil
Slowyourroll Skin Care Oil

Nourishing Oils

Woman owned skincare products
Woman owned skincare products

What is in Simply Pure Body Wash

Simply Pure has eight ingredients, and every one has a job. Organic aloe leaf juice softens and soothes the skin. Decyl glucoside and lauryl glucoside are mild cleansers made from sugar and coconut that build a creamy lather without sulfates, so they clean without stripping. Xanthan gum gives the wash its body, citric acid keeps it pH balanced for the face and intimate skin, and potassium sorbate and sodium benzoate keep it fresh without parabens. There is no fragrance, no SLS or SLES, and nothing derived from nuts.

Customer Reviews

Overall rating: 4.8 / 5 from 4 reviews.

The best hypoallergenic body wash I’ve ever had the privilege of using 10/10

Simply Pure Body Wash (8oz)

I’ve been in the waxing industry for 12 years and these products are by far my favorite! A bonus- the new packaging is so so nice!

Simply Pure Body Wash (8oz)

Love this product. I love the fact that it has no scent and can be use in the intimate area with out any irritation or throwing of my ph.

Simply Pure Body Wash (8oz)

Felt clean, no lingering residue. The wash was low sud. I tried using it with exfoliating gloves and also with a wash cloth to see if I could make more suds, but was unsuccessful. More bubbles please!

Body Wash Simply Pure (8oz)

pH measures how acidic or alkaline something is. Healthy skin sits on the slightly acidic side, and most bar soaps and many body washes are far more alkaline than that, which is why they can leave skin tight, dry, and itchy. Simply Pure is adjusted with a little citric acid to stay close to the skin's natural pH, so it cleans without stripping the protective barrier. That matters most right after waxing or sugaring, when skin is easily irritated, and on intimate skin every day.

Yes. It is gentle enough for the face as long as you keep it out of your eyes, mild enough to use as a shampoo, and pH balanced and fragrance free for daily use on the bikini line and external intimate skin. One bottle can replace your face wash, body wash, and bubble bath.

Yes, that is what it was made for. Use it at your first shower after your service and every day between appointments. A gentle, fragrance free cleanse keeps the follicles clean without the sting or dryness a scented soap can cause, which helps the skin settle faster and sets it up for your ingrown hair serum and oil.

It does. The two cleansers in Simply Pure are made from sugar and coconut and create a rich, creamy lather without SLS or SLES. For a bubble bath, pour a capful under warm running water and you will get soft, fragrance free bubbles that are kind to sensitive and freshly waxed skin.

Yes. It has eight ingredients and no fragrance, sulfates, or parabens, which removes the most common triggers for sensitive and reactive skin. It is fragrance free so it never competes with your other products, since the rest of the routine, especially our Nourishing Oils, comes in scents people love.

It is the body wash we recommend during pregnancy and nursing, and it is nut free. Other than the small amount of citric acid used to balance the pH, it contains no acids, no actives, no fragrance, and no nut ingredients. Paired with Truth Serum and Plain Jane Nourishing Oil, it makes a complete nut free routine with no added fragrance for clients who are pregnant or nursing. Check with your doctor if you have specific concerns.

It is step one. Cleanse with Simply Pure, apply Smooth Operator or Truth Serum to clean, dry skin to help prevent ingrown hairs, then finish with a few drops of Nourishing Oil. Use it every day, and two or three times a week, starting 24 to 48 hours after a service, pair it with the Cactus Bikini Scrubber or Exfoliating Gloves to keep dead skin from building up over the follicle.